We turn strategic intent into concrete, executable roadmaps with clear ownership and timelines.
We accelerate revenue by strengthening go-to-market models, pricing, and sales effectiveness.
We build confident, aligned leadership teams through coaching, accountability, and autonomy.
Shift Lab is a strategy execution and advisory firm founded by Badr Bouslikhane, a senior executive and transformation leader with over 15 years of experience across e‑commerce, digital platforms, and large-scale organizations.
Over the past decade and a half, Badr has held key leadership roles in high-growth and complex environments, leading commercial, marketing, and operational teams across multiple regions. His career includes:
ShiftLab operates as a curated network of experienced experts. We mobilize senior, hands-on practitioners with proven track records, ensuring depth of expertise, flexibility, and speed.
15+ years leading transformation across e-commerce, digital platforms, and large-scale organizations.
Many organizations don’t fail because of a lack of ideas, they fail because of poor execution. At ShiftLab, we deliberately move beyond wishful thinking and theoretical frameworks.
We focus on what can realistically be executed, given your context, constraints, and teams.
We work with your teams on the ground, not just in meeting rooms.
Every engagement is tied to clear objectives, measurable impact, and accountability.
Rather than a one-size-fits-all consulting model, we mobilize senior, hands-on practitioners with proven track records, ensuring depth of expertise, flexibility, and speed, while maintaining a single point of accountability.
Shift Lab was created to bridge the gap often observed between bold strategies and day-to-day execution. Our ambition is simple: help organizations move faster, execute better, and build internal momentum.
Beyond its core leadership, Shift Lab operates as a curated network of experienced experts across strategy, commercial excellence, operations, marketing, technology, and change management. This ecosystem allows us to assemble the right capabilities for each mission, depending on the specific business challenge at hand.
Rather than a one-size-fits-all consulting model, we mobilize senior, hands-on practitioners with proven track records, ensuring depth of expertise, flexibility, and speed — while maintaining a single point of accountability for our clients.
We combine strategic clarity with operational depth across five core areas, ensuring that plans translate into behaviors, decisions, and results.
Translate strategic intent into concrete roadmaps with clear initiatives, ownership, and timelines.
Strengthen commercial strategy, go-to-market models, pricing, and sales effectiveness.
Strengthen leadership effectiveness, emotional intelligence, accountability, and autonomy.
Design structures, roles, and ways of working that support strategy rather than slow it down.
Drive adoption, engagement, and cultural alignment throughout transformation initiatives.
If you’d like to discuss a challenge, a transformation project, or a leadership topic, we’d be happy to connect.
Turning Strategy into Momentum
